Oppo’s sub brand Realme has achieved a great milestone in one of the most competitive industries in the world . It has managed to gain 10 million users in just over a year . The Company revealed it on the Chinese website, Weibo . Realme had launched its first product, Realme 1 in India in May,2018 . Since then it has continuously focussed on getting young customers on board .
Realme has given a tough time to Xiaomi in India since its launch and managed to get 8 percent share of the Indian smartphone market in just an year . Realme adopted the flash sale model to engage users and create hype and generated wide consumer interest for its budget smartphone . The Company now operates as an independent unit and makes its own decisions .
Realme’s key markets are India and China which account for bulk of its sales . Realme has launched 11 phones since its existence and each phone has tasted success in the Indian market . The Brand has mantained its reputation to provide quality phones at affordable prices . The Company also spends little to nothing in Marketing expenses and gets most of the attention via social media and word of mouth .